Goal1: Promote a deal on new site? New signups?
To get your ads infront of people search for your words only-brand -use phrase match " "
Ex seo "SEO"
Goal2: Running a sale on seo services- to attracct customers looking for deals
You want only search for your promotions-use EXACT match.
Ex kids pencil -[kids pencil]
Need to consider close variations of this keywords,spelling mistakes,plurals and synonyms.
Ex: [kids furniture]-> kids equipment
but kids equipment for sale x
Ex2;[ kids
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