Direct marketing vs ads

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As a housewife, I do not know there will be advertising agencies, copywriting does exist.
Advertising is more about hard- sell core of the product.
Viewers disregard the ads. People remember funny things done on ads but forgot the product. This is why humorous ads fails.
Direct marketing is the best to know to trace every dollar of sales going.
Ads are designed not for entertaining , but people think it is.
Good writing makes customers feel the urge to buy product.
Today’s marketing has too many advertising, customers get distracted and have no time to read every thing. So in order to grab attention you as copywriter need to know some guidelines to follow.

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